Top 5 Most Common Cybersecurity Errors (And How To Avoid Them)

In recent years, you may have come across a wide range of cybersecurity incidents that have made a lot of headlines. From data breaches to ransomware threats, the list of online attacks is increasing immensely, and the major contributor to this vulnerability is cybersecurity errors.

Running an organization is no easy task as there is a lot at stake. From communication to shopping to running a business, technology plays a significant part in the contemporary world. No matter how small the task may be, we are largely dependent on the latest technology. However, the more we lean on digital services and products, the more vulnerable we are to cybersecurity threats, especially when we overlook basic security protocols.

Top 5 Most Common Cybersecurity Errors (And How To Avoid Them)

Data breaches can damage a company's revenue, intellectual property loss, cause them to incur a huge loss in revenue and a leak of personally identifiable information etc. Cyber threats are a serious issue and due to an unfortunate lack of awareness, we often make mistakes. Cybersecurity errors are no different. They are human errors. Without a proper mechanism to monitor, educate, and implement security protocols, any organization of any size is at risk.

Understanding cybersecurity basics is crucial. Cyber attacks can be of any form. Carelessly clicking an insecure link, downloading a harmful email attachment, a malicious ad that randomly pops up, or even a phishing scam can lure you into sharing personal or confidential information. A malware could attack your system to collect data, compromising your organization's sensitive information or locking you out of your system! The consequences of cyber threats are grave.

Here is a curated list of 5 common cybersecurity errors that you should avoid:

1. Using outdated software and systems

The world is rapidly changing and merely staying on top of current affairs is not enough. One must also keep all digital products up to date.

The intention is simple. Digital products and applications are constantly updated to contend against advanced hacks and cyber threats. Any outdated system, software, or application is prone to new cybersecurity threats that may not have existed before.

What can you do?

  • Automating software updates can ensure that no updates are missed.
  • Scan for threats and vulnerabilities regularly.
  • Ensure that systems involved in storing critical data are secured with the most advanced security protocols.
outdated software and systems

2. Underestimating Cyber Attacks

A small business is not prone to attacks - is a myth! Organisations of any size are vulnerable. Assuming that you or your business may not come across an online attack is a critical cybersecurity error! Never underestimate cyber attacks.

Here is a brief list of cyber threats to look out for-

  1. Malware – Viruses, worms, ransomware, trojans, spyware etc., are malicious codes that infect your system to collect, destroy, or modify your data. Ransomware denies access to the system or information unless a ransom is paid. 
  2. Phishing – Disguised as a legitimate email, a message, or even a call, attackers gain sensitive details from unsuspecting victims to help them access the victim’s data – financial or otherwise.
  3. Man-in-the-middle attack – The perpetrator intercepts two-way communications or data transfers. They could either impersonate one of the parties or eavesdrop on the communication to collect the information.
  4. Denial of service (DoS) – DoS attacks flood the system with traffic or trigger a crash, shutting down the system or entire network.
  5. SQL injection – A malicious code is injected into the SQL, resulting in the perpetrator accessing, modifying, or gaining admin rights to the victim’s database. 
  6. Zero-day exploit – This type of attack uses an undetected network vulnerability to exploit the target system.
  7. Password attack – Another common cyber-attack where the user’s passwords are deciphered to access sensitive information.

What can you do to avoid this?

  • Educate yourself on the latest and known cyber attacks.
  • Ensure that all safety protocols are in place and followed to avoid vulnerabilities.
Cyber Attacks

3. Ignoring password vulnerabilities

If you think having your high school name combined with your lucky number is your strongest password, then you are wrong! People tend to create passwords with words and numbers that can be easily remembered since most systems expect you to have an alphanumeric password. Unfortunately, an alphanumeric password is not enough to keep you and your information safe. Quite far from it, in fact.

A stronger password is an alphanumerical gibberish. Any words that can be easily guessed phrases, sequential numbers, or words found in the dictionary are completely unsafe. Hackers use brute force attacks, dictionary attacks, or advanced software to crack your password. Weak passwords are easy to guess and are the reason behind most security breaches.

What you can do to protect your passwords:

  • Ensure all systems, data, and anything sensitive and confidential are password protected.
  • Use randomly generated passwords – a combination of a string of unrelated alphabets, non-sequential numbers and special characters. The longer the password, the better.
  • Change passwords at regular intervals to avoid further risk.
password vulnerabilities

4. Lack of cybersecurity awareness among employees

From phishing scams to downloading data from malicious websites, employees are often oblivious to the consequences of their actions. If employees are unaware of a security threat, how can it be recognized? Without the appropriate training, the employees are prone to making mistakes that could compromise an organization's data or lead to a cyber attack.

Therefore, training your employees on cybersecurity basics is vital for the smooth running of your organization. Effective training will educate your staff about the known cyber threats and inform them of the appropriate policies that need to be followed. The security policies will help them cultivate healthy practices while browsing the internet.

How can you create awareness among employees?

  • Create an efficient training model for all your employees.
  • To cultivate cyber-safe practices, ensure that the training isn’t a one-time event, as new threats are constantly emerging.
  • Draft a clear and concise security policy for internet browsing, social media use, email etc.
  • Incorporate strong and secure passwords wherever necessary.
cybersecurity awareness

5. Relying on self-taught techniques instead of hiring an IT team

You are in for a shock if you believe that you don't need an IT team to care for your business' cybersecurity; this is one of the most common cybersecurity errors. As a business owner, you can't draft a cyber security plan on your own! You need specialized resources who are trained in assessing risks and taking necessary precautions to prevent them. It is essential for every business to have an IT team to monitor, assess and control any security threat or breach.

However, it is important to remember that cybersecurity isn't just an IT team's issue. It's the entire organization's responsibility to ensure that they avoid basic cybersecurity errors and practice cyber-safe behaviour.

What can you do to prevent cyber attacks?

  • Employ a dedicated team of cybersecurity professionals.
  • Ensure that there are necessary security protocols to safeguard the organization against any cyber threats, and all protocols must be followed efficiently.
cybersecurity team


If you are interested in learning more about how you can protect your information from cyber attacks, you can check out some tips from Edward Snowden.

What Is Invoice Automation? (And Its Benefits)

What Is Invoice Automation? (And Its Benefits)

Are you scaling up your business and finding it harder and harder to keep track of your invoices and billings? Invoicing and keeping track of due balances is a problem many establishments face, specifically small businesses that are not always knowledgeable about accounting and finance. If this sounds like you, you may want to pay attention as this article will introduce you to invoice automation and its benefits.

What is invoice automation?

Invoice automation is the process of pre-scheduling invoices with the help of online software. In the case of one-time payments, the invoice can be sent even from mobile devices without a bookkeeper. Time-consuming aspects of invoicing are automated, saving you time, money, and helping you improve cash flow.

Automation is possible in around 50% of all accounting tasks to increase productivity. Automated invoicing is one such solution as it integrates into a company's workflow, with invoices delivered right away.


In simple terms, invoice automation is the configuration of the invoice process - from creation to payment reconciliation - to function automatically.

Additionally, the most up-to-date payment methods allow customers to pay their bills immediately by clicking through the invoice. This pay-now option is gaining popularity as it improves the vendor's cash flow while also reducing the processing time.

What are the benefits of invoice automation?

Helps you save time and money

Automating the invoicing process can save you several hours of administrative work in a week, thereby lowering your costs. The traditional process - from invoice generation to payment - can take 30 to 90 days to clear. The process becomes even more lengthy if there are discrepancies or errors in the invoice. Invoice automation solutions can cut down on wasted time and mistakes. The less time you spend on your invoices, the more money you save in labour costs, as the automated invoice process requires almost no human intervention.

Automating your invoicing process will also help you save money on interest and late fees while reducing your printing expenses.

saving time

Improved accuracy

People make mistakes. That is just a fact. A common problem in accounting and invoicing is human error, which can snowball into much bigger problems down the line. Such errors can also cause you to delay or even miss payments. Automated invoice processing software can help you improve your accuracy through machine learning, leading to less time required to correct errors.

Data collection and better insights

Machine learning allows businesses to leverage its power in the accounts payable process. With the help of an automated invoicing solution, you can quickly analyse the data and find answers to questions like: "Which customers always pay on time?" or "Which customer often pays late?"

data collection

An automated invoicing process will help you make informed decisions and even help you figure out where you should negotiate a discount.

Improved process control and transparency

Invoice automation makes it easier for you to track invoices. You get complete control over the process, allowing you to come up with system decisions concerning payment reminders and follow-ups.

Automated invoice processing will also help you determine your team's productivity in real-time.

Helps during business growth

By now, it should be evident that machine learning outsourcing can help you achieve your business objectives. A good invoice automation software can help you deal with the increasing number of invoices as your business grows, saving you the need to expand your team in a hurry. You can redirect the money saved to other areas that need development.

How Do You Choose The Right Digital Transformation Partner For Your Business?

How Do You Choose The Right Digital Transformation Partner For Your Business?

Digital transformation has gone from being a luxury to a necessity for businesses to accelerate their operations as the digital era we live in is constantly developing. Only a suitable digital transformation partner can provide fail-safe solutions for the advancement of your business.

What exactly is digital transformation?

What exactly is digital transformation?

Digital transformation involves the adoption of new and emerging digital technologies into all areas of business - techniques, strategies, products, customer experiences, etc. This transformation gives companies a chance to reimagine things, bring fundamental changes into business operations, and improve the manner in which they deliver value to their customers.

It also brings in considerable cultural changes within the organization. All you need is a willingness to adapt to the ever-changing environment, which can boost your business performance and result in sustainable growth.

Why should you get a digital transformation partner?

Why should you get a digital transformation partner?

The digital marketplace is always uncertain, and a definitive digital transformation strategy is crucial for the smooth sailing of business operations. A skilled digital transformation partner would prove beneficial in this regard.

A digital transformation partner has extensive expertise in the latest and emerging digital technologies. They can draft a concise digital transformation strategy that aligns with your business objectives and helps in the seamless transformation of your business process and operation.

When a business undergoes a digital transformation, the process will impact its process, operations, partner relationships and customer relations. Therefore it's also essential to ensure that the workforce can adapt to new technologies and techniques. A good partner provides a digital transformation roadmap that ensures all business operations experience a hassle-free transition.

What does a digital transformation partner do?

What does a digital transformation partner do?

Provide in-depth analysis

A digital transformation partner thoroughly analyses your business objectives and provides a scalable plan to yield definitive results.

Clear insight into the latest digital technologies

With extensive knowledge of various businesses, the partner can help you choose relevant technologies to smoothen your business operations.

Customized solutions for your business needs

No two businesses are alike, and only tailor-made solutions can meet your specific company goals with sustainable growth.

Efficient strategy

A reliable and lucrative strategy is vital for the successful implementation of digital transformation for any business. The right partner can deliver a digital transformation roadmap that could help establish a pertinent process for your business.

How do you choose the right digital transformation partner?

Technical expertise

While choosing a partner, ensure that they are technically advanced and are extensively skilled in your line of business.

Proven capabilities

Find a highly experienced partner who has accomplished successful digital transformations and has a proven track record of leveraging various cutting-edge technologies.

Agile process

The right partner would have a reliable process and prompt service delivery without deviating from the strategy.

Aligned goals and ethics

For a successful partnership, it's necessary to share the same goals, work ethics, culture, and vision.


In any partnership, transparent communication, regular reporting, and adequate support throughout the process are essential.


The right partner can make transitions tolerable, if not painless. To undergo a remarkable and rewarding digital transformation, choosing the right digital transformation partner is vital. The right partner will assist your business in leveraging technological advancements to surpass any challenges your business may face.

7 Top Corporate Branding Services That Can Prove Beneficial For Your Business

Your business is more than just a name. Success is not just in sales; it's when you can create a memorable impression on your customers. Therefore, the success of your business depends on branding. Corporate branding involves creating a unique brand identity that will help you overtake your competitors and establish a powerful brand image. However, this is not an easy task, which is why using corporate branding services can boost your overall marketing and advertising strategies.

What is corporate branding?

corporate branding

Corporate branding focuses on promoting the brand image of a company or corporate entity as a whole, instead of just its products and services.
The marketing strategies used in corporate branding are different from strategies used to promote products or services. Every aspect that represents the brand, such as logo, website, brand elements, etc., is essential while building a brand identity. Hence, ensuring that the brand image is unique, compelling, and consistent with company goals becomes necessary.

Why is corporate branding important?

  • It builds brand identity and recognition
  • Improves credibility of your brand
  • Increases sales & ROI
  • Solidifies customer relationship
  • Helps with increasing customer loyalty and retention
  • Boosts the overall marketing efforts of your brand
  • Increases your business value

Different types of corporate branding services to look out for:

1. Logo Design

logo design

The logo isn't just about having a visual symbol for your brand; it IS your brand identity. It is the first thing your audience notices about your business. Therefore, it's crucial to have a logo that creates a strong impression on your audience.

A unique logo sets you apart from your competitors and evokes brand loyalty amongst your customers. Since customers associate your brand with your logo, it's essential to ensure that it meets your brand guidelines and builds recognition. Logo designing is a vital corporate branding service that helps lay the foundation for a powerful brand image.

Here are some characteristics and things to consider when designing your logo:
  • Attractiveness
  • Creativity
  • Uniqueness
  • Ease of recognition
  • Aligned with brand voice
  • Colours, styling and typography

2. Website Design

website design

If you think you don't need a website for your business, then think again. Your website is a reflection of your business and serves to build credibility. In the digital era, having a website is no longer optional. More than word of mouth, search engines help in finding the right products or services. Having a website will help you to reach a wider audience and develop brand awareness.

If you think you dont't need a website for your business, then think again

Your website is a reflection of your business and serves to build credibility. In the digital era, having a website is no longer optional. More than word of mouth, search engines help in finding the right products or services. Having a website will help you to reach a wider audience and develop brand awareness. 

Not convinced? Here are five reasons why your business needs a website:

  • Your prospects and customers expect it
  • Creates brand credibility
  • Your competitors already have a website
  • Boosts healthy customer relationship
  • Serves as the virtual storefront of your business

Any information shared on your website is your brand message, and it needs to be accurate, informative and compelling. Also, it’s important to note that your website needs to be easy for visitors to access. Not everyone is tech-savvy; that's why an effective corporate branding solution will ensure that your brand website has all the right elements and message to greet visitors.

3. Brand Guidelines

brand guidelines

Brand guidelines are a set of rules that define how to represent your brand across various channels. They govern how to communicate your message through content, colours, and styling on marketing materials, press releases etc. Brand guidelines are essential because they ensure consistency across all mediums and verticals.

Here is a brief list of what brand guidelines may include:

  • Logo: It isn’t possible to use the entire logo for all your brand communications. Therefore, different versions of the same logo are used to maintain accuracy across all channels, online or offline.
  • Colour palette: It’s your brand colours, such as all the ones used in your brand logo, website, brand communications, corporate stationery etc.
  • Typography: Text, font, size etc.
  • Graphic elements: Set of elements/imagery/illustrations that can be used across various channels for marketing communication, messaging, updates etc.
  • Brand tone: Based on the target audience, existing and potential customers, clients, etc., a brand tone will define what language and emotion to use across various channels.

4. Content Strategy

content strategy

Have you heard of the term “Content is king”? In today's world, content makes a huge difference. It is everywhere, from your brand tagline to the information added to your website, from the ad copies used for promotions to the words used in marketing graphics.

Since content is the voice of your brand, it plays a huge role in corporate branding solutions. Implementing a clearly defined content strategy can boost your overall branding efforts.

5. Corporate Stationery

corporate stationery

If you wonder what corporate stationery has to do with corporate branding, let's get this straight - any and every brand communication is part of your corporate branding strategy. Being consistent with your brand image is essential.

What does corporate stationery include?

  • Business cards
  • Letterheads
  • Envelopes and folders
  • Brochures
  • Business profiles
  • Desk essentials – calendars, notepads, pens, etc.

Corporate stationeries represent your brand. When it comes to business communication or marketing copy, brochures, letterheads, or even desk essentials; having a consistent brand image establishes powerful brand identity and boosts credibility.

6. Public Relations

public relations

Brand reputation plays a prominent role in corporate branding strategy. Businesses with a solid reputation can further strengthen the over marketing campaigns with the right brand message.

However, establishing a good public image isn't enough. The corporate branding solution must also provide a thorough strategy to manage, retain and boost the public image. It's achieved by implementing various campaigning activities, guidelines during a crisis, online reputation management solutions, etc.

What can you expect from public relations strategy?

  • Press releases
  • Community engagement and activities
  • Online reputation management
  • Crisis management strategies

7. Social Media

social media

Can social media be beneficial for corporate brands? Yes, obviously! Did you know that more than four billion people use social media worldwide?

Social networking sites open a whole new world of possibilities for successful branding campaigns. Creating a social media page for your brand will bring all your products and services, business updates, offer announcements, and customer relationship management under one roof.

A successful corporate branding solution will leverage social media to build, establish, and maintain a solid brand image.

These are some of the most beneficial corporate branding services used to boost your brand presence. Not everyone is technologically efficient enough to draft and implement corporate branding strategies for their business. Hiring a branding agency would prove beneficial as they have the expertise to understand your business objective in-depth, analyse the competitors, and target audience behaviour to create a clear and concise corporate branding strategy to uplift your brand.

What Is 360-Degree Marketing? (And Why Your Business Needs One)

digital marketing

Have you heard of '360-degree marketing' doing the rounds in the marketing space recently? If not, this blog is all you need to understand what the fuss is all about! If you have already heard about it, read on to expand your knowledge.

The concept of 360-degree marketing takes a holistic approach to tapping into every sphere of the target market. Utilising various marketing elements from digital channels to offline platforms, full-fledged corporate branding or creating solid public relations, 360-degree marketing campaigns encompass a unique strategy tailored to the target market.

Would a 360-degree marketing strategy benefit your business?

brand guidelines

We understand that with ever-rising consumerism and the cut-throat competition within the niche, it's not easy for brands to outperform each other. Additionally, not all of your target audience is available on a single platform.

For example, one-half of a generation might frequent social networking sites, and the other half may be more interested in browsing news and entertainment websites. Some of your target audience might check their SMS more than their emails. It's also possible that some of your audience will spend more time on mobile devices than on their desktop. Thus, implementing a single marketing campaign won't be able to cover every platform.

That's where 360-degree marketing solutions come into the picture. It uses a comprehensive marketing strategy to help you reach and engage with your potential customer base across all mediums. A skillfully executed marketing strategy can convert your prospects into customers and increase your ROI.

What can you expect in 360-degree marketing?

A 360-degree marketing approach utilises every monetisable medium available to promote your business. It focuses on your primary objective or a business goal and integrates various marketing tools and brand elements to reach out to the diverse segments of your target audience to achieve desired results.

Here is a brief list of marketing solutions you can expect in a 360-degree marketing strategy:

Digital Marketing

digital marketing

Digital Marketing is an umbrella term given to executing various advertising campaigns across digital channels to promote a brand, product, services etc.

How can a digital marketing strategy benefit your business?

A successful digital marketing strategy boosts conversion rates and furnishes better ROI. Digital marketing tools provide an accurate measure of expense, traffic, reach, engagement, demographics etc.
Listed below are various types of digital marketing categories:

  • Content Marketing: It’s a strategic marketing technique used to create and share valuable, relevant, informative content to the target audience through blogs, articles, social media, newsletters, white papers, emails etc.
  • Search Engine Marketing: It’s a paid marketing strategy, also known as SEM. It increases a website’s visibility across various search engine results pages.
  • Display Marketing: Display Marketing uses visual ad formats such as graphic banners, videos etc., for advertising your products/service/business across websites, apps, or other digital media.
  • SMS Marketing: This marketing method promotes offers, products, services etc., via text messages. It’s a form of direct marketing where a business communicates directly with the customers.
  • Instant Messaging Marketing: It uses instant messaging apps such as Whatsapp to promote a business and connect with existing or potential customers.
  • Email Marketing: It’s a digital marketing strategy where brands communicate with their customers and prospects via emails.
  • Affiliate Marketing: It’s a type of digital marketing where a company/brand rewards third-party sites/publishers for generating traffic or leads for its products or services.

Social Media Marketing (3)

A basic definition of social media marketing is leveraging social networking sites to promote your brand. Your brand's social media page can serve as a portfolio of your services or a visual display of your products and is also the most effective medium for your business announcements and collaborations.

Check out various ways through which you can leverage social media for your business:

Social Media - Organic Campaigns
Social Media - Paid Campaigns
Influencer Marketing

Search Engine Optimisation

search engine optimisation

Having a website is excellent, but does it show up on the first page of search results?
Search Engine Optimisation (SEO) helps in improving your website's visibility on search engine result pages to generate quality traffic. Since search engines continue to be the primary source of organic traffic, enhancing your website's positioning in the search results is essential.

What are the different types of SEO?

  • On-page: Also known as on-site SEO, it is a technique of optimising website content, using keywords, meta tags, internal links etc.
  • Off-page: Also known as off-site SEO, it refers to the various techniques implemented outside your website to boost your site’s ranking.
  • Technical SEO: Focuses on enhancing search engine ranking by ensuring that your website meets all the necessary technical requirements. 
  • Local SEO: Improves the site’s visibility for a definitive local area, thus promoting your site locally.
  • Enterprise SEO: It’s an effective strategy known to improve the organic reach for large-scale companies or enterprises.

Corporate Branding

brand building

Corporate branding focuses on promoting the entire company, not just its products and services. It also includes maintaining the consistency of your brand identity across all marketing communications to stakeholders.

How can you build a powerful corporate brand?

  • The brand logo acts as an identifier of the brand! Therefore it’s necessary that your logo is not just eye-catching but also aligns with your business goals. 
  • A website is a virtual storefront of your business! Share relevant, accurate information across your website that aligns with your business objectives. A highly responsive, creative and easy to navigate website creates a strong impression on visitors. 
  • For successful branding, corporate stationery is essential. Stationeries such as letterheads, brochures, business cards etc., are a reflection of your business identity. They convey the authority, legitimacy, and accountability of your business.

Public Relations

public relations

Any marketing strategy can be successful when the brand reputation is good. Having a solid brand reputation boosts credibility and increases the ROI. A successful 360-degree marketing campaign also focuses on public relations and ensures that the brand message across any medium, online or offline, is accurate and aligns with the business objectives.

What are the key components of PR?

  • Press releases
  • Client relations
  • Customer support
  • Online reputation management
  • Community outreach activities

Offline Marketing

offline marketing

A comprehensive 360-degree marketing also includes the elements of traditional marketing to cover every space of the consumer base. In comparison, conventional marketing techniques such as billboards, radio and tv ads can still be beneficial to spread brand awareness.
The 360-degree marketing approach ensures that every medium is covered. When all the marketing campaigns are aligned, the target audience will see the brand message across every vertical, establishing a strong brand presence and improving sales.

9 Reasons You Should Hire A Personal Branding Consultant Now!

Before we explain why hiring a personal branding consultant is a good idea let us first understand what personal branding is and who needs it the most.

9 Reasons You Should Hire A Personal Branding Consultant Now!

What is personal branding?

Branding isn't limited to businesses anymore. Personal branding focuses on individuals and how they present themselves to the public. Whether you are an influencer changing the world, a celebrity, or a leader within your niche, personal branding is essential to find your footing in this competitive world.


Just as corporate branding needs expert guidance to achieve the desired results, personal branding consultants offer various services to build your image as a solid brand.

Who should consider using personal branding services?

  • Entrepreneurs
  • Business owners
  • Executives and professionals
  • Influencers
  • Social workers
  • Celebrities
  • Anybody else who wants to become a brand

What are some of the personal branding benefits?

personal branding
  • Personal branding services help you differentiate yourself from your peers and create a unique name and identity for yourself. 
  • Personal branding will boost your online and business visibility. 
  • Leverage your expertise and gain the trust of your audience.
  • Attract opportunities relevant to your field, and boost your career growth by attracting interesting prospects professionally.
  • Personal branding can help you carve out your own network within your niche or be part of a larger circle and gain recognition for your expertise.

What can you expect from a personal branding consultant?

personal branding consultant

1. In-depth analysis of your current visibility

Personal branding consultants will analyse your current visibility in-depth and draft a plan that could boost your recognition. They can formulate an action plan that could help build your name within your network or niche.

They have a clear understanding of what channels to leverage to increase your visibility and credibility.

2. Understanding of your objectives and goals

A personal branding consultant will be experienced enough to understand your expectations and will help you get closer to your goals. They can create a strategy that includes all your objectives and develop an effective pathway to achieve your desired outcome.

3. Website design and development

Just as businesses need websites, you, as an individual aiming to leave a mark in this world, need one too. Personal branding consultants will be able to create an attractive website that will highlight your expertise and achievements. It could also showcase your services, milestones, or products you have created. Basically, it's a combined portfolio of all your goals, skills, and achievements.

web development

4. Search engine optimisation (SEO)

Having a website to your name will create a branding space for you. Consultants will be able to create a personal branding strategy that will include optimising your website for search engine pages to improve your online visibility. Your target audience will be impressed with how you present yourself, which could enhance your chances of attracting opportunities that align with your goals.

5. Branding guidelines

From the colour scheme and fonts used in your website to social media posts and creatives, branding guidelines will cover all aspects of your design, content, and presentation in any online medium. Personal branding consultants will provide you with branding guidelines that could help you maintain consistency while posting across various platforms.

6. Social media management and marketing

One of the personal branding benefits is that you don't have to manage your social media. With tried and proven personal branding strategies, consultants will take care of your social media marketing and boost your reach. They will be able to execute effective social media strategies that could increase engagement and recognition.

social media management

7. Public relations

Having a solid online presence but a bad reputation could be a liability. Personal branding strategies will help you maintain a good reputation across various online and offline channels. You are recognised and your audience will also have a good opinion about you.

8. Email marketing

Newsletters are considered one of the best strategies a brand could use to keep its audience updated regarding various recommendations, updates, promotions etc. It's beneficial even in the case of personal branding. Personal branding consultants will be able to help you with email marketing to keep your audience engaged with your offerings, updates on achievements, and other announcements that could boost your image.

email marketing

9. Personal stationery designs and branding

While corporates need stationery designs to maintain their brand identity and consistency, personal branding can work in similar ways. You can have stationeries designed with your brand identity for official communication and other announcements. It's one of the personal branding benefits, where the consultants could help develop attractive designs for your stationeries that align perfectly with your personal brand image.

stationery designs

In conclusion, we can say that a personal branding service is highly beneficial in establishing your public image. If the aforementioned reasons resonate with you, then you should definitely consider hiring a personal branding consultant who could do wonders in creating a rock-solid image for you!

5 Best Payment Gateways In India In 2021 For Ecommerce And Drop Shipping

5 Best Payment Gateways In India In 2021 For Ecommerce And Drop Shipping

Best Payment Gateways In India In 2021 For Ecommerce

The best payment gateways in India all have one thing in common- the user’s trust. A customer’s trust is what any legitimate business wants, as this develops into continued patronage and referrals.

It is crucial for you to gain your customers’ confidence, especially if you are dealing with their private and banking information. Even a tiny breach can spell disaster for your business.

While the primary customers of payment gateways are ecommerce, drop shipping, or any other website with an online payment feature, their customers’ experiences with your gateway will dictate whether or not they will continue to do business with you. The easier to use and more responsive your gateway is, the better the user experience.

Here are five of the best payment gateways in India for 2021:



This is one of the most popular payment gateways in India through which you can access your net banking, debit cards, credit cards, UPI, and e-wallets like Mobikwik and JioMoney. Razorpay offers end-to-end transaction security and allows customers to manage and automate their businesses. Some of its features include quick activation, hassle-free integration, dashboard reporting, security, over 100 payment options, etc. Additionally, it charges a transaction fee of up to 2 to 3 per cent depending on the mode of payment.



PayPal is an international fintech company quickly becoming one of the most trusted online payment gateways in India. It is also one of the best payment gateways for freelancers, as it is available for use anywhere in the world. PayPal is not exclusive to businesses, freelancers, and entrepreneurs. It can be used by anyone. All you need to do is link your PayPal account with your debit or credit card, and you can get started.

What’s so cool about PayPal is that it offers buyer protection, as well as free return shipping. It also connects with over 360 million users worldwide and has customers like Udemy, MakeMyTrip, ALT Balaji, Gaana, and many more. Some features include fraud prevention, PCI compliance, online security, phishing and live customer support, and invoice and sales tracking. PayPal is easy to integrate with websites and accepts a variety of payment methods, including QR codes.

The domestic fee on PayPal transactions is 2% plus GST, while international translations attract a fee of 3% plus GST.



A flagship company of the Naspers group, PayUMoney is one of the best payment gateways, making online payments as simple as possible. It serves over 4,000 merchants across India and is partnered with some of India’s largest banks, providing them with a secure platform to send and receive money, and make payments. Signing up with PayUMoney is simple, with no setup fees and only a bank verification and pan card required as proof. There is a charge of only 2.9 per cent on transactions. With the My PayU dashboard, you can track your transaction information like shipping details, status, refunds, and other details.



One of the best payment gateways in India, Instamojo provides online stores and online payment solutions to small, independent businesses, MSMEs, and startups to help them run a successful eCommerce business. Instamojo’s payment gateway provides a comprehensive set of features that make it simple to manage online payments. It supports over 100 online payment modes, including Google pay, net banking, debit and credit cards, EMI and pay later options and easy integration and settlements. While they don’t levy hidden fees or additional charges, they charge 2 per cent + ₹3 + GST for physical goods and 5 per cent + ₹3 + GST for digital goods.




CCAvenue is again one of the popular online payment gateways in India. Being South Asia’s largest payment gateway and merchant accounts service provider, it accepts various payment methods and supports JCB, MasterCard, Visa, American Express, Diners Club, and eZeClick credit cards. Its payment page is available in 18 languages (Indian and international), allowing users to offer their customers a “localised” shopping experience. It also accepts payments in 27 major currencies, including Euro, Indian Rupees, Japanese Yen, American Dollar, UAE Dirham, Pound Sterling, Qatari Riyal, Baht, and Chinese Yuan Renminbi.

CCAvenue also offers CCAvenue Card Storage Vault, designed to securely store and recall your customers’ card information for quicker and more efficient repeat transactions. The information is encrypted and stored securely against a unique token/identifier sent by you when the transaction is initiated, ensuring that this information is used only by your customers for your website. Even if you are not PCI compliant, CCAvenue’s simple API allows you to reuse stored card information for future transactions.

To conclude...

When you use one of the best payment gateways in India, you ensure that your customers have the best user experience, which, if it does not improve their opinion of your website, will not detract from it.

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What Is Cloud Security? What Are The Threats And Challenges?

What Is Cloud Security? What Are The Threats And Challenges?

Cloud Security

Cloud security has gained a lot of importance over the past year, especially since cloud adoption became a hot topic after the advent of the COVID-19 pandemic. The popularity is because the cloud offers greater flexibility and efficiency at lower costs. The preference for cloud security companies is so great that after being valued at USD 29.5 billion in 2020, the cloud security software market is expected to go beyond USD 37 billion in 2026!

This market’s products and services protect cloud resources with a collection of technologies and policies that protect data while guaranteeing regulatory compliance.  Issues of privacy, access, data security, and backup become crucial as cloud computing technology resources are shared by a large number of people,.

What is cloud security?

cloud security

Cloud security is a discipline concerned with the protection of digital assets stored on cloud computing platforms. It refers to the protocols, technology and best practices involved in protecting cloud computing infrastructures, applications running in the cloud, and data held in the cloud from internal and external cybersecurity risks. Cloud computing, or the transmission of information technology services online, has become a necessity for organizations, governments, and individuals looking to boost innovation and cooperation. To keep data and applications in the cloud safe from current and upcoming cybersecurity threats, cloud security and security management best practices to prevent unauthorized access are required.

It is primarily designed to protect components like physical networks, data storage and servers, computer virtualization frameworks, execution and upkeep of running programs, operating systems, applications, end-user hardware, and middleware.

Components of cloud security

Components of cloud security

Its scope involves the following :

  • Data security– involves threat prevention at a technical level. Encryption is said to be one of the best cloud security tools.
  • Identity and access management– deals with access privileges for user accounts to stop unauthorized or malicious access. Multi-factor authentication and password managers are good examples of access management tools.
  • Governance– deals with policies for preventing, detecting, and mitigating cybersecurity threats. Rules for safe use and protocols for threat response are some good examples.
  • Retention of data and business continuity planning– deals with the recovery measures required in a data loss event. Regular backups and systems to ensure uninterrupted operations and detailed employee instructions for backup and recovery are critical to data recovery and business continuity plan
  • Legal compliance– involves legally mandated user privacy protection. Data masking, which uses encryption, is one of the methods to protect user information.

How it works


The responsibility for cloud computing security is generally shared between the customer and the service provider. Here, all parties must consider how their obligations and responsibilities can be shared, as it is related to risk management involving the scrutiny of the information being handled. These factors determine the cloud security architecture, which could involve encryption methods and key management.

While the customer must manage the users and cloud accounts in such a way that unauthorized access is avoided, the cloud provider is duty-bound to secure the cloud infrastructure. Keep in mind that the responsibility depends on the service model in use. If the customer is using managed or software as a service (SaaS) level services, then they have lesser responsibility when compared to infrastructure as a service (IaaS) and platform as a service (PaaS).

Cloud security measures generally work to achieve data recovery, protect storage and networks, deter human error or negligence, and reduce the impact of data or system breaches.

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What are the major data security concerns?

data security

The relatively high number of attacks on clouds around the world demonstrates the need for appropriate cloud security solutions. Security concerns are becoming increasingly important as enterprises around the world continue to transfer workloads to the cloud. A study conducted by in 2021 found that 64 per cent of the global respondents cited data loss/leakage as their top cloud security concern. Meanwhile, data privacy and confidentiality and unintentional disclosure of credentials ranked second and third, respectively.   

Types of cloud security threats

security threats
  • Data breach– this is when individuals who aren’t authorized gain access to cloud systems and mess with the data stored there. The safety of the organization can’t be assured once these individuals gain access. The main cause of data breaches is human error. Employees must be given sufficient cybersecurity education on the protection of data so that this risk is mitigated. 
  • Account hijacking cloud account hijacking can have severe consequences for organizations like falsification of information, data leaks, etc. Once they hijack your cloud account, hackers can damage a company’s reputation and customer relationships. Companies can also face legal charges if the affected customers decide to sue.
  • internal threats– when authorized personnel access an organization’s cloud systems, either unintentionally or with malicious intent and cause harm. Internal threats are far greater than outside hackers because they are far harder to identify.
  • Denial-of-Service (DoS) attackswhen cybercriminals flood a cloud system with more traffic than it can handle at its peak, causing operations to stall. Business ceases to function when internal users and customers are unable to access the system.
  • Misconfigurationone of the greatest cloud computing security threats, it commonly occurs because of attempts to make cloud data shareable and accessible
  • Insecure user interfaces and APIs software user interfaces and APIs that are usually responsible for providing, monitoring, and managing cloud services. Cloud service companies provide APIs to programmers using a certain framework, making their systems more vulnerable to hackers. As a result, organizations run the risk of unauthorized access, password reuse, and anonymous access.

What are the challenges?

security challenges

Cloud security services are essential when it comes to authenticating a user’s access to  devices, networks, and apps. Because cloud threats are becoming more sophisticated, it’s more important than ever to have the correct security measures in place to avoid unauthorized access, compromised accounts, and data breaches. Because data in the public cloud is maintained by a third party and accessed through the internet, maintaining a safe cloud poses various issues.

  • Visibility into cloud data and shadow IT– Cloud services, in many cases, are accessible outside of the corporate network and from devices that are not maintained by IT, necessitating full visibility of data by the IT team, as opposed to traditional network traffic monitoring methods. Anyone can easily subscribe to SaaS services or create new instances and environments using cloud computing. To get authorization for, and subscribe to, new cloud services or create new instances, strict use policies must be observed.
  • Lack of controlIn a third-party cloud service provider’s environment, or when leasing a public cloud service, companies don’t own the hardware, software, or applications that the cloud services run on. Customers of cloud security services are given restricted control, meaning that the IT teams have less access to data or the underlying physical infrastructure.
  • Data transfer– Databases, applications, and other services are frequently integrated and interfaced with cloud applications. An application programming interface (API) is often used to accomplish this, therefore making it critical to know which programs and personnel have access to API data, as well as encrypting any sensitive data.
  • Default credentials– Embedded and/or default credentials may be present in cloud apps. Default credentials represent a higher risk since attackers may be able to guess them. These credentials must be managed in the same way that other forms of privileged credentials.
  • Misconfiguration Cloud-native breaches are frequently the result of a cloud customer’s security responsibility, which includes the cloud service’s setting. According to research, only 26% of businesses can presently audit their IaaS infrastructures for configuration issues. IaaS misconfiguration is frequently used as the entry point for a Cloud-native breach, allowing the attacker to successfully land and subsequently extend and exfiltrate data. According to research, 99 per cent of misconfigurations in IaaS go unreported by cloud clients.
  • Incompatibilities– IT technologies that were designed for on-premise or one type of cloud are typically incompatible with different cloud settings. Misconfigurations, vulnerabilities, data leaks, excessive privileged access, and compliance difficulties can all be caused by incompatibilities, leaving firms vulnerable to misconfigurations, vulnerabilities, data leaks, and compliance issues.
  • External attackers– Exploiting cloud vulnerabilities is a lucrative business for attackers. Rapid detection and a multi-layered security approach (firewalls, data encryption, vulnerability management, threat analytics, identity management, and so on) will help you reduce risk and be better prepared to respond in the event of an attack.
  • Multitenancy– It is the foundation for many of the cloud’s shared resource benefits (e.g., cost savings, flexibility), but it also raises concerns about data isolation and privacy.
  • Vulnerabilities of scalability– Cloud computing’s main advantages are automation and rapid scaling, but the downside is that vulnerabilities, misconfigurations, and other security flaws can spread quickly and at scale. Cloud administrator consoles, for example, allow users to provision, configure, manage, and destroy servers at a huge scale quickly. Each of these virtual computers, on the other hand, comes with its own set of privileges and privileged accounts, which must be properly set up and managed. All of this is exacerbated in DevOps organizations, which are by their very nature fast-paced, highly automated, and tend to consider security as an afterthought.
  • Insider threats– Insider threats (whether caused by negligence or malice) take the longest to uncover and resolve, and they have the greatest potential for harm. To eliminate these dangers and reduce the harm they do (for example, by avoiding lateral movement and privilege escalation), a strong identity and access management framework, as well as effective privilege management technologies, are required.

Frequently asked questions

Frequently asked questions

Which are the best cloud security certifications?

1. Certified Cloud Security Professional (CCSP) by (ISC)² is one of the top cloud security certifications because it verifies that you have the updated technical knowledge and that you can create, manage, and secure apps, data, and infrastructure in the cloud by following industry best practices. It is one of the industry’s most difficult and cutting-edge examinations.

2. Professional Cloud Security Engineer by Google– measures your ability to assure compliance, data security, network security configuration, access control within a cloud solution environment, and cloud operation management. The certified professional can manage identity and access management (IAM), use technologies to provide data protection, manage incident responses, configure network security, gather logs, and define policies in all aspects of cloud security. The certification needs three years of industry experience as well as one year of designing and managing GCP solutions.

3. GIAC Cloud Security Automation (GCSA)– addresses modern DevSecOps approaches for building, designing, and reliably deploying systems and applications. It demonstrates that not only is your theory in cloud security automation sound, but you can also put DevSecOps principles into practice in an automated manner. This certification is targeted at DevOps, systems administrators, security analysts, and engineers who operate in the public cloud.

4. CompTIA Cloud+– certifies that you have the skills and knowledge necessary to maintain, design, and optimise cloud infrastructure services. It emphasises cloud systems and technologies, and it requires a minimum of 2-3 years of system administration experience. Cloud+ certification is required for a number of positions, including cloud experts, network engineers, network administrators, system administrators, cloud engineers, cloud developers, and cloud product managers, among others. Troubleshooting, security, configuration, deployment, management, and maintenance are all required skills for this certification.

5. Certificate of Cloud Security Knowledge (CCSK)– designed for cloud-savvy professionals, it is widely acknowledged as a standard of expertise and practical knowledge in the field of cloud security. Professionals in information security jobs, such as managers, consultants, and security architects, should get this certificate to demonstrate their ability to effectively apply cloud-specific controls. The exam is open-book, and you can either study on your own or sign up for their thorough training.

What is Cloud Security Posture Management (CSPM)?

It is a market category for IT security products that identify cloud misconfiguration issues and compliance threats. One of the main goals of CSPM programming is to constantly analyze cloud infrastructure for security policy gaps.

Organizations that have embraced a cloud-first strategy and want to extend their security best practices to hybrid cloud and multi-cloud environments generally employ CSPM. While most commonly associated with Infrastructure as a Service (IaaS) cloud services, it can also be utilized in Software as a Service (SaaS) and Platform as a Service (PaaS) cloud settings to eliminate configuration errors and reduce compliance risks.

What does a cloud security engineer do?

A cloud security engineer creates, maintains, upgrades, and enhances cloud networks and cloud-based systems on a regular basis. They are in charge of secure cloud infrastructure, platforms, and software operations. Cloud security engineers analyze vulnerabilities to cloud systems, create new features to meet security requirements, and construct, maintain, upgrade, and improve cloud-based systems.

A cloud security engineer’s daily responsibilities include :

  • Development of cloud-based programs, integrating identity and access management, and securely configuring cloud infrastructures.

  • Threat simulations and penetration testing are used to discover and detect potential threats.

  • Offering security advice on service design, application development, and coding.

  • Managing encryption and cryptography of data in the cloud.

  • In the cloud environment, logging, monitoring, and responding to recognized problems.

  • Assisting development teams in implementing new features or resolving security issues by acting as the customer’s voice.
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Cybersecurity Risks And Tips For Remote Workers

Cybersecurity Risks And Tips For Remote Workers

Remote Work

Cybersecurity risks and threats have been on the rise as more and more employees started working from home after the emergence and spread of COVID-19. From Ransomware attacks to scam emails, companies saw their once secure network turn into an open park for hackers.

Organizations suddenly had to deal with the massive change in the work environment and tackle widespread online attacks. They had not made sufficient provisions for electronic and phone communications and against cybersecurity risks.

A study of UK IT decision-makers even found that around 57 per cent of them believed remote workers would expose their businesses to data breach risks.

Christine Sabino, a senior associate at Hayes Connor Solicitors said that companies even ignored simple data protection practices in the hurry to set up work from home practices.

HP recently conducted a comprehensive global study analysing the cybersecurity risks involved in remote work and published the same in Blurred Lines & Blind spots. The study found that evolving work styles and behaviors are giving rise to vulnerabilities for companies, people, and their information. Around 70 per cent of 8,443 employees surveyed, the study found, admitted to using their work devices for personal use, and 69 per cent admitted that they use personal laptops for office work. Around 30 per cent of employees working from home, the study found, allowed someone else to use their office work device.

Unsafe activities like these opened businesses up to cybersecurity threats leading 54 per cent of IT decision-makers to witness an increase in phishing cases and 56 per cent of them to see an increase in internet browser-related infections.

Let's take a look at some of the most common work from home related cybersecurity risks:

Working with personal devices

personal work

Many remote workers log in and work from their personal laptops or other mobile devices. Unfortunately, many companies follow this policy, often called Bring Your Own Device (BYOD). Allowing employees to use their personal devices for work gives rise to risks such as your confidential data remaining on their devices when they leave and security lapses caused by un-updated software.

There are also chances of employees leaving their devices in places from where they can easily be stolen. It causes a greater risk of data loss or breaches, especially if the device is not locked or has no security feature.

Weak and lazy passwords


Passwords may not be the ultimate or most advanced security feature, but they are often the first protective barrier against cybersecurity risks.  This barrier is, however, useless if not crafted with care and fortified. Many work from home employees are sloppy when creating passwords and come up with codes that are easy for a hacker to figure out. Passwords that are also not changed for long periods of time are also subject to the risk of getting deciphered.

Sharing of passwords with co-workers, multiple sites

password sharing

Another practice of many employees that only serves to add insult to injury is the sharing of passwords. While it is wrong for employees to share their passwords with their coworkers, another practice is a major malpractice. It is the use of one password for multiple sites or access points. Famously, whistle-blower Edward Snowden could access numerous sites without authorization because his colleagues had given him the passwords.

Using unsecured Wi-Fi networks to access sensitive information

unsecured Wi-Fi

For one or more reasons, employees sometimes use public unprotected Wi-Fi networks to access their work accounts, allowing malicious individuals the opportunity to spy on and harvest sensitive information. It is one of the major causes for concern related to the cybersecurity risks of working from home, especially when data is transferred without encryption, making it easier for cybercriminals to intercept and steal the information.

Sharing of files without encryption

file sharing

Employees communicate a lot of personal information on a daily basis, from customer account information to files and more, that you, as an employer, can’t afford to leave them vulnerable to cybercriminals. Identity theft and fraud, Ransomware attacks, and other issues arise when confidential business information is intercepted.

Phishing scams


Employees who work from home pose the greatest risk to a company’s security and confidential information by unwittingly following some of the worst cybersecurity malpractices. One of the biggest security risks to remote workers is phishing. Phishing is when a person or entity poses as a legitimate source and contacts others, usually through emails, to trick them into divulging private information like login credentials. This compromised data is then used to steal more information, break into locked accounts, or commit identity fraud. Phishing schemes have become so advanced that they have become harder to detect and make it past filters into an employee’s inbox.

Weakening of security controls

security controls

Now that workers have suddenly taken their office devices home to work remotely through their personal Wi-Fi, it has stripped them of all the defenses that usually secure the office network. Now that NAC, IDS, and NGFW or proxy servers are no longer available to remote workers, client devices will remain unprotected and vulnerable to unsecured networks among potentially hacked devices. Furthermore, the security of the internal network could be jeopardized, seeing how employees working from home now require access to resources that were previously only available on a wired network in a single location.

Attacks against remote-working infrastructure

Cyber attack

Aside from eroding existing safeguards, the creation of new networks will introduce additional risks. Brute force and server-side assaults must be avoided, and a distributed denial-of-service (DDoS) defense will be necessary. It will be the first time that a DDoS assault can potentially kill a company by prohibiting remote workers from accessing services online. Both of these types of attacks can expand dramatically, according to researchers.

Working from home cybersecurity tips for remote workers

  • Use comprehensive antivirus and internet security software at home. This is one of the safest ways to protect yourself from any cyber attacks at home.  

  • Don’t share your work devices with family, friends, or others.

  • Always keep “Find my device” enabled.

  • Keep updating your operating system and software.

  • Buy and use a sliding webcam cover. Unplug any external webcams when not in use.

  • Always use a VPN, at least when connecting to public unsecured Wi-Fi networks.

  • Enable two-factor authentication where needed.

  • Make it a practice to use a centralized storage solution.

  • Secure your personal Wi-Fi network.

  • Ensure that all your passwords are strong and secure. Change them regularly.

  • Be on guard for email scams and the security of your email. Don’t click on links or open attachments from emails you don’t recognize.

  • Don’t overshare your screens, and be mindful of what is in your background during video calls.

Work from home security checklist for employers

  • Have a documented work from home security policy. Clearly define what positions are eligible for remote work.

  • Ensure that your employees are not cross-utilizing work and personal devices for office and personal work.

  • Offer cybersecurity awareness training to your employees. Include training for phishing attacks in particular.

  • Ensure that a VPN is used when employees connect to the office network from home.

  • Use secure and end-to-end encrypted platforms for office video teleconferencing.

  • Ensure that your employees use a centralised storage solution and backup data regularly.

  • Ensure that work devices are secured by company-approved antivirus software.

  • Encourage your employees to use strong and safe passwords. You could also opt for a password manager.

  • Encourage your employees to validate their credentials using two-factor authentication.

  • Protect company data by using encryption software to bar access to unauthorized users.

  • Ensure that employees use corporate email solutions instead of personal emails or messaging accounts for storage or transmission of data.

  • Give all employees a set of protocols to follow when the first signs of an account breach are noticed.

Cover your bases but be prepared for the worst

Hackers are always on the lookout for signs of complacency in potential targets. Remote workers, in particular, are at risk and, according to research by Deloitte, work from home cybersecurity threats have increased as remote work has opened the door to new types of data theft. If your employees work from home, ensure that you and your IT team do everything to prevent attacks and are prepared for the worst.

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Bank Marketing Ideas To Help You Get New Customers

Bank Marketing Ideas To Help You Get New Customers

Bank Marketing Ideas To Help You Get New Customers

The banking and finance industries have changed over several years thanks to the rapid development of the internet and new-age technology. Additionally, competition has made it increasingly hard for banking and financial institutions to acquire more customers. Bank marketing ideas need to be fresh and relevant and must also bridge the service gaps that customers experience..

Here are some bank marketing ideas you can adopt to attract and convert new customers:

Unique customer service

Unique customer service

Everyone offers customer service, but what sets you apart from the competition? What is it that you do so spectacularly that keeps your customers coming back? Brilliant customer services need to be incorporated in bank marketing strategies to enhance their brand image. Surprise your customers with an unexpected service and record their reactions for your social media, or appreciate them in hashtag campaigns and watch your inquiries increase.

Reward programs

Reward programs

Craft your customer reward programs based on customer loyalty, retention, and cross-promotion of products and services. Several banks have a points program where purchases made with their debit or credit cards lead to points earned. Accumulated points can be redeemed either as discounts on shopping or purchase of fuel. Such programs motivate customers to use your services more while also prompting them to stick around for a long time. Link such programs with different accounts to promote your products.

Partnering with complementary businesses for special additional discounts on purchases with debit/credit cards and introductory offers are other good reward programs that can set you apart and attract new customers.

Improve your website and SEO

Improve your website and SEO

A website is a must-have for any organization, let alone a bank or financial institution, as consumers and B2B buyers use the internet to find and research new businesses. It may not be a revolutionary bank marketing idea anymore but, your website represents your bank and is one of the first things prospects, customers, and potential collaborators check out before deciding to do business with you. Seeing how important websites are to a business, you should ensure that your copy, images, design, visuals, and SEO are current. Hire a website developer to help you build a new website or rework the existing one if this is not something you can do on your own. Ensuring that your website has an SSL certificate will also go a long way in gaining and building the trust of your customers and prospects.

Search engine optimization or SEO is also something you can no longer ignore. It is a vast and complicated field of expertise involving everything from using the right title tags, HTML code, and meta descriptions, to the website copy and images. All of these are important for algorithms of search engines like Google, Bing, Yahoo, and others to “read”, understand, and ultimately list your website in the search results.

This is something that must not be left up to amateurs if you are serious about competing with the local and other larger banks. Use this along with your other internet marketing strategies to get a leg up on the competition.

Content and social media marketing

Content and social media marketing

When it comes to banks, content marketing means giving your customers different ways to learn about banking in general and the products and services you offer. Blogs are a great way to get information across to your customers and prospects and works towards helping to boost your SEO efforts, making it one of the most valuable bank marketing strategies.

The effectiveness of your content marketing and blogging will entirely depend on your strategy. Ideally, you must aim to become the go-to source for credible information, and this is achieved by establishing yourself as an industry expert. Write about industry trends, new offerings, flagship products, latest findings, etc. You can also transform frequently asked questions or FAQs and customer concerns into useful blogs and share them across your social media accounts.

Alternatively, you can use online tools like SEMrush and Ahrefs to find out what customers are searching for, by using their keyword tools to identify the right topic.

Your blogs should be SEO-optimized, offer a great user experience, follow your brand colors, have a consistent and pleasing format, include videos and images for content diversification, and offer a call to action.

For social media marketing, merely having a social media account on different platforms while posting random content every day at random times is not going to help you win over anyone no matter how hard you try. Marketing on social media requires one to engage and form relationships with people interested in your bank. You also get the opportunity to create brand awareness, advertise, and attract prospects.

Social media is also a great place to connect with existing customers to address complaints and criticisms and provide customer support.

Stay fresh to stay ahead

Stay fresh to stay ahead

An increase in competition is making it harder for businesses to retain customers, let alone attract new ones. However, no one ever said that things are so bad that it is impossible. To stay relevant, banks and other businesses need to keep up with the trends and always be on their toes, making it easier for them to react and adapt to the changing scenarios.

Marketing is an especially tough segment where concepts must be fresh and useful enough to attract and retain customers. We hope that these ideas and tips can help you make up your mind or point you in the right direction.

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